Today at the American Girl Place at The Grove in Los Angeles, my daughter Jillian and I joined in the celebration for the launch of American Girl’s newest historical doll, Rebecca Rubin. Rebecca is a nine-year-old Jewish girl growing up in New York City in 1914, at the height of America’s immigration era. Today’s celebration included a themed brunch, arts and crafts, prize drawings, lots of photo opportunities, and more. The first 100 customers received a goody-bag of American Girl items, including trading cards, puzzles, a Rebecca poster, and an American Girl magazine.

American Girl Place is a destination spot for kids and parents. The enthusiasm in the air is contagious. The excitement begins before entering the store. The fantastic window display shows Rebecca in each of her outfits in different scenes in a huge dollhouse. Inside the store, each doll has a section with historically accurate details. American Girl Place is as much a museum as a store, combining educational elements with good old-fashioned fun!

There are more events coming up in June to continue Rebecca’s launch. The window display will be at the store until September. Be sure to visit http://www.americangirl.com/ for more details.

***Visit the blog tomorrow to meet Jacqueline Dembar Greene, author of the Rebbeca books!